Module 7: ICT Applied to Gastronomic Tourism and Digital Marketing

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This module provides information on: The digital marketing strategy as the key to promote gastronomic and cultural tourism.  We will explore how to leverage the right tools and techniques not only to increase their online visibility but also to attract visitors who share a love for local gastronomy and culture.
 
The main objective of this submodule is: to learn the Digital Marketing Strategy for Cultural and Gastronomic Tourism and to use it.
 
This unit is focused on: how to create digital content and get visibility as well as use the digital advertising.


Duration of the lesson: 5 hours

Difficulty: 1

Categories: ,

Introduction

General information
Lesson 1 of 2 within section Introduction. You must enroll in this course to access course content.
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Introduction
Lesson 2 of 2 within section Introduction. You must enroll in this course to access course content.
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Training materials

1. Digital Marketing Strategy for Cultural and Gastronomic Tourism
Lesson 1 of 5 within section Training materials. You must enroll in this course to access course content.
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2. Creating Compelling Digital Content
Lesson 2 of 5 within section Training materials. You must enroll in this course to access course content.
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3. Leveraging social media for Gastronomic and Cultural Promotion
Lesson 3 of 5 within section Training materials. You must enroll in this course to access course content.
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4. Enhancing Online Visibility through SEO and Web Analytics
Lesson 4 of 5 within section Training materials. You must enroll in this course to access course content.
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5. Utilizing Digital Advertising to Boost Visibility
Lesson 5 of 5 within section Training materials. You must enroll in this course to access course content.
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Additional resources

You want to download this lesson?
Lesson 1 of 2 within section Additional resources. You must enroll in this course to access course content.
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Short presentation of the module for Trainers
Lesson 2 of 2 within section Additional resources. You must enroll in this course to access course content.
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Activity

Activity 1: Creating a Buyer Persona
Lesson 1 of 2 within section Activity. You must enroll in this course to access course content.
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Activity 2: Planning an Interactive Digital Campaign
Lesson 2 of 2 within section Activity. You must enroll in this course to access course content.
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Case study

Case study
Lesson 1 of 1 within section Case study. You must enroll in this course to access course content.
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Bibliography

Bibliography
Lesson 1 of 1 within section Bibliography. You must enroll in this course to access course content.
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Quiz

Module 7 Quiz
Lesson 1 of 1 within section Quiz. You must enroll in this course to access course content.
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Has Quiz

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