Module 5: Marketing (BG)

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In this module we present the crucial role of Marketing and Communication particularly on the following topics:
– Fundamentals of marketing in gastronomy tourism
– The 4 Ps of marketing for food and beverage
– Communication strategies in gastronomy tourism
– Creating a marketing plan
– Ethical concern in marketing communication
– Optimize the investment in marketing and communication

Duration of the lesson: 4 hours

Difficulty: 1

Categories: ,

Introduction

General information
Lesson 1 of 2 within section Introduction. You must enroll in this course to access course content.
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Introduction
Lesson 2 of 2 within section Introduction. You must enroll in this course to access course content.
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Training materials

1. Fundamentals of Marketing in culinary tourism
Lesson 1 of 6 within section Training materials. You must enroll in this course to access course content.
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2. The 4Ps of marketing mix for food and beverage
Lesson 2 of 6 within section Training materials. You must enroll in this course to access course content.
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3. Communication Strategies in culinary tourism
Lesson 3 of 6 within section Training materials. You must enroll in this course to access course content.
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4. Creating a Marketing plan 
Lesson 4 of 6 within section Training materials. You must enroll in this course to access course content.
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5. Understanding Ethical Concerns in Communication and Networking in Culinary Tourism
Lesson 5 of 6 within section Training materials. You must enroll in this course to access course content.
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6. Optimize the investment in marketing and communication
Lesson 6 of 6 within section Training materials. You must enroll in this course to access course content.
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Additional resources

You want to download this lesson?
Lesson 1 of 2 within section Additional resources. You must enroll in this course to access course content.
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Short presentation of the module for Trainers
Lesson 2 of 2 within section Additional resources. You must enroll in this course to access course content.
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Activity

Activity
Lesson 1 of 1 within section Activity. You must enroll in this course to access course content.
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Case study

Case study
Lesson 1 of 1 within section Case study. You must enroll in this course to access course content.
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Bibliography

Bibliography
Lesson 1 of 1 within section Bibliography. You must enroll in this course to access course content.
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Quiz

Module 5 Quiz
Lesson 1 of 1 within section Quiz. You must enroll in this course to access course content.
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