A business plan is an essential tool for any company, whether it is starting up or expanding.
It helps to structure an idea, analyse the viability of a project and define a clear strategy for achieving its objectives.
Much more than a simple document, it serves as a guide for entrepreneurs and can also convince investors or partners. In this module, we will look at why the business plan is essential, what the key elements are and how to construct it effectively.
We will also look at its role in the success and longevity of a business.
Introduction
General information
Introduction
Training materials
1. Introduction to Business Plan
2. Key component of a business Plan
3. How to create a Business Plan
4. Contribution of the business plan to the company’s objectives
4. Contribution of the business plan to the company’s marketing strategy
Additional resources
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Short presentation of the module for Trainers
Activity
Activity
Case study
Case study
Bibliography
Bibliography
Quiz
Module 2 Quiz