Module 5: Marketing

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Marketing and communication are essential in gastronomy tourism, helping businesses attract customers, create memorable experiences, and stand out in a competitive market. Food has become a major reason for travel, and knowing how to promote culinary experiences effectively is key to success.
In this module, we will explore the fundamentals of marketing in the food and beverage industry, the well-known 4 Ps of marketing, and the best strategies to communicate with potential customers.
We will also look at the ethical aspects of marketing and how to make the most of an investment in promotion. By the end of this lesson, you will have the tools to build a solid marketing plan tailored to gastronomy tourism.

Duration of the lesson: 4 hours

Difficulty: 1

Categories: ,

Introduction

General information
Lesson 1 of 2 within section Introduction. You must enroll in this course to access course content.
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Introduction
Lesson 2 of 2 within section Introduction. You must enroll in this course to access course content.
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Training materials

1. Fundamentals of Marketing in culinary tourism
Lesson 1 of 6 within section Training materials. You must enroll in this course to access course content.
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2. The 4Ps of marketing mix for food and beverage
Lesson 2 of 6 within section Training materials. You must enroll in this course to access course content.
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3. Communication Strategies in culinary tourism
Lesson 3 of 6 within section Training materials. You must enroll in this course to access course content.
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4. Creating a Marketing plan 
Lesson 4 of 6 within section Training materials. You must enroll in this course to access course content.
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5. Understanding Ethical Concerns in Communication and Networking in Culinary Tourism
Lesson 5 of 6 within section Training materials. You must enroll in this course to access course content.
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6. Optimize the investment in marketing and communication
Lesson 6 of 6 within section Training materials. You must enroll in this course to access course content.
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Additional resources

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Lesson 1 of 2 within section Additional resources. You must enroll in this course to access course content.
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Short presentation of the module for Trainers
Lesson 2 of 2 within section Additional resources. You must enroll in this course to access course content.
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Activity

Activity
Lesson 1 of 1 within section Activity. You must enroll in this course to access course content.
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Case study

Case study
Lesson 1 of 1 within section Case study. You must enroll in this course to access course content.
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Bibliography

Bibliography
Lesson 1 of 1 within section Bibliography. You must enroll in this course to access course content.
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Quiz

Module 5 Quiz
Lesson 1 of 1 within section Quiz. You must enroll in this course to access course content.
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