Module 3: Gastronomic tourism as business opportunity



This module provides information on how to design and develop a memorable and immersive gastronomic journey as a business opportunity. The lesson will explore the essential components of creating a unique culinary experience, combining cultural heritage, local gastronomy, and customer engagement strategies. Participants will learn how to leverage gastronomic tourism to attract visitors, understand the key elements of successful touristic offers, and apply these insights to their own business models.

Duration of the lesson: 4 hours

Difficulty: 1

Categories: ,

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Introduction

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Training materials

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Additional resources

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Activity

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Bibliography

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Quiz

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